Tuesday, September 1, 2009

Secret of my success

Another part of my success is helping others. I’ve helped numerous other pet care businesses to deal with marketing, pr and everything else that comes with running your own business. All pet care providers love animals. It does always cracks me up when I see an advertisement: “we love dogs and cats”. Yeah, why would you otherwise be in the business? But pure for the love of dogs and cats … it will not help you run a successful business. Absolutely not.

Working in the pet care industry is a very tough job. I currently work 12 hour days and physically it is starting to be a challenge. I’m in good shape but I can feel it. I’m not 20 years old anymore! A lot of people get into thinking it will be easy money. Believe me it is not. $25 for a 30 minute visit? Have you ever had a plumber come by your house? The pet care sector is definitely still underpaid and we are working hard to show what sets us apart from those that charge $10 an hour. Quality and knowledge.

Marketing your business is another important aspect of running your own business. Find the niche and bring the word out. I don’t spend a penny on advertisement. All word of mouth or my website. That is it. During the recession my business grew like crazy. I lost a few clients due to the economy. When the owners lost their jobs and/or moved away. That is always a very sad part for us. Loosing a client dog is like loosing one of our own. Luckily the joy of a new dog into our hiking pack helps us bear the pain of loss. Two weeks ago we had the funniest week. We signed up 3 new Aussie client dogs in one week! It was fun!

Nevertheless, I'm not giving up more secrets of how I manage my own business. I love what I do and I do what I love. I get paid to take care of people's dogs and cats and I get paid to hike. What more can I ask for????